"We decided to just cut to the chase." Quesada said. "The good news for retailers is that we're maintaing the cost under $10, which is very important to us."
"We care about the retailers and consider them partners in our operation which is why we made this move." Quesada continued. "If we didn't support them, we'd have gone past the Ten Dollar mark, easily.
Industry pundits have claimed this is the death knell for direct market comic book shops. The higher price point will drive readers away from the printed product and towards the digital offerings.
"Digital? Oh, Digital will remain $1.99 an issue." Quesada said. "That's a price point that online readers have come to expect and we don't see an upheaval in that anytime soon."
"Print readers have been complacently putting up with escalating prices for years with little actual repurcussions to sales, so why not do it, right?" Quesada said. "I overheard an 8 year old on the subway telling his buddy that he remembered when comics were $1.50. An 8 year old! I know, right! You're thinking what I'm thinking! What's an 8 year old doing on a train alone? What can I say, parenting these days, sheesh. What's that? What were we talking about?"
In related news, local comic shops were sadly looking up the words "irrelevance" and "dinosaur" on Wikipedia.
MotD: American Werewolf in Paris
Not good. Not funny, slow to get started, horrid acting and dumb, just dumb.
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